403-249-1979 5629 Signal Hill Centre, Calgary
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History of Merle Norman

MerleNorman“The Woman – The Corporation”

The company’s beginnings are a true American success story.  In the late 1920’s, an ambitious young woman named Merle Nethercutt Norman began sharing skin care products of her own creation with family and friends.  As an added service she demonstrated the products.

It was from this original concept that the famous and much imitated slogan, “Try Before You Buy” originated.  Merle Norman is also the inventor of the legendary “Before and After” make over.

As demand grew, she opened her first Studio in 1931 in Santa Monica, CA, with the help of her nephew, J.B. Nethercutt, who assisted in the development and manufacturing of her products.  Decades before working women were the norm, Merle Norman gave hundreds of women the opportunity to achieve business success by owning and operating their own Studios.  Her single Studio has evolved into the successful corporation it is today.

Our dynamic studio supports the same spirit of enthusiasm that inspired Merle Norman more than 85 years ago.  We are dedicated to Merle Norman’s original vision of superior products, individual service and the “Try Before You Buy” Philosophy.

Although Merle Norman passed away in 1972 her company remains a family-owned business dedicated to helping people everywhere look their absolute best.

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Today, Merle Norman’s vision carries on.  The MERLE NORMAN line includes hundreds of tried-and-true products, addressing the full spectrum of skincare and color needs.


To ensure optimum quality control, the company researches, develops, manufactures and packages its own products.  Using state-of-the-art technology and the finest ingredients available, the company takes pride in its pioneering use of advanced formulations – sometimes years ahead of competitors.


Merle Norman Cosmetics are proudly made in the USA. To ensure optimum quality control, the company houses it's own R&D team on the premises of its headquarters in Los Angeles, CA.

Visit Merle Norman Corporate Website